No login or signup required
SKAG, stands for single keyword ad group, it means adding one keyword (with different match types) for each ad groups.
This means that you would have one or more ads for each keyword, creating incredibly relevant ads which will boost your quality score and CTR, while also lowering your CPC! Creating SKAGs manually is very time consuming, but with Fiuti you will be done in minutes!
STAG, stands for single topic ad group, it means adding just a few related keywords (with different match types) for each ad groups.
This can sometimes be easier to manage than SKAGs while still having the same core benefits, like a very high ad relevancy and a high CTR. Wheather you prefer SKAGs or STAGs or a compleatley different campaign structure Fiuti can help you set it up in minutes!